Faces of MBC aims to recognize the 155,000 people in the United States living with metastatic breast cancer (MBC) and their families by sharing their journeys and providing resources.
Genentech, a member of the Roche Group, partnered with Living Beyond Breast Cancer, Metastatic Breast Cancer Network, and METAvivor in 2010 to launch the Faces of MBC campaign. The goal of the program is to give a voice to people living with metastatic breast cancer and their families.
Those living with MBC are facing a very different disease than women with early stage breast cancer and most will receive treatment for the rest of their lives. Yet nearly 70% say family and friends don't understand the difference between early stage and advanced forms of the disease, which can make this community feel isolated.
October is an opportunity for everyone
touched by breast cancer to come together,
share their stories and raise awareness about
the challenges we continue to face in fighting
Over the past six years, we have seen this important
discussion grow, due in part to the rise of social media.
Breast cancer conversation peaks during Breast Cancer
Awareness Month and has continued to increase
Specifically, we saw the number of tweets talking about
metastatic breast cancer (MBC) more than double just
However, a signifcant gap remains between these two immensely important conversations.
A recent audit of breast cancer conversation
on Twitter during Breast Cancer Awareness
Month between 2009 and 2014 showed tweets
about MBC represented less than 0.8% of
the overall breast cancer discussion.1
1 Data pulled from Radian6 Oct. 1 – 31, 2009 – 2014. Assembled by Genentech
Help us amplify the MBC conversation by adding your voice to the many
Faces of MBC.